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Blog The Moore Health & Fitness website redesign

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The Moore Health & Fitness website redesign

  • by carlfred
  • July 28, 2018

Moore Health and Fitness needed to consolidate and centralize management of the many different sections of their website and increase output of marketing strategies, social media and search engine optimization of services, promotional and information material.

By securing WordPress Maven, Moore Health and Fitness were able to increase their branding efforts instantly, while gaining an increase in gym memberships. “After working with Carlfred Giles of WordPress Maven, we are very comfortable with the design and development process. They have taken care of all our additional graphic design and web development work quickly, efficiently and produced a great responsive website to manage our online marketing strategy and provide fitness classes, information and education seamlessly.

We highly recommend Carlfred Giles and his team to design, develop and deliver on an online business solution that will save us time and increase our online brand awareness. The low cost of work to them has also enabled us to stretch our marketing budget much further and do much more than we would have been able to.” says Chuck Moore, Personal Trainer for 35 years and Founder of Moore Health and Fitness in Monroe, LA.

Introduction

Moore Health and Fitness is a privately owned gym located in Monroe, LA that provides many different value fitness options. Carlfred Giles, Founder of Planet3w teamed up with Chuck Moore, Owner of Moore Health and Fitness to tackle some unique challenges in the business and launch a new integrated responsive website.

The Challenge

The biggest challenge Moore Health and Fitness faced was the old website had inaccurate information and was not responsive and there was difficulty in signing up new members online and connecting those memberships to their point of sale and gym software. We setup user and conversion tracking software to diagnose the bottlenecks in the existing signup process. We then set out to correct these problems and create a brand new experience that integrated directly into their point of sale system.

BEFORE

The Integration

The new website was designed to promote the entire membership offering of the location.

The Result

The new responsive website makes it easy to find the club hours, schedules, and contact information of your gym while on the go. The end result is a beautiful new website that offers the ability to promote location, products, and up-sells. All of these improvements have lead to an increase in average transaction size and conversion rates which have a had a profound impact on the business.

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